Six months and counting!
What a difference six months makes!
Taking on the challenge of raising HG Technology’s profile on LinkedIn has been incredibly rewarding, with impressive results that speak for themselves. Here’s a closer look at what was achieved for these cloud computing experts.
The Mission
Like many SMEs, HG Technology is outstanding at what it does but conveying this in writing – and putting it in front of the right people – was often pushed to the bottom of the to-do list as client and operational priorities took over. Limited internal resources, typical of many small businesses, meant they reached out to me with a clear goal: increase engagement and raise awareness for their expertise in bespoke Microsoft applications.
The Approach
Having helped write HG Technology’s website, I already had an in-depth understanding of the business and the unique value they deliver, especially in enhancing business process efficiency. This foundation allowed me to create thought-provoking and relevant content tailored to their audience. (You can read some of these posts here: (3) HG Technology Ltd: Posts | LinkedIn)
The Results
The campaign results are tangible and highly positive:
- Doubled the number of LinkedIn visitors
- Trebled impressions and doubled the reach to LinkedIn members
- Tripled reactions, quadrupled clicks, and significantly boosted website traffic
These metrics clearly show the impact of a consistent, targeted strategy. That’s the beauty of working with digital marketing platforms – analytics provide instant insight into what’s working. Of course, there’s also the softer but equally important impact of sparking and sustaining valuable conversations.
From the Client
“Our relationship with Bronwen began with her writing content for our new website. I’m impressed by how quickly she understood our business and through well-written, varied and creative LinkedIn content, as the stats show, she is clearly meeting the brief.”
David Gee
Chief Operating Officer, HG Technology Ltd