Hi, I'm Bron.
A highly experienced and creative comms professional with a background in PR, copywriting and marketing. I work with clients of all sizes, all over the world, supporting their needs with carefully crafted content to suit.
ABOUT ME
My offer – Your opportunity
I’m not an agency but I do have the tee shirt having run agencies in the past. Today, I’m a well-rounded freelancer with 30 plus years of knowledge and the flexibility to support companies and marketing agencies with comms and content.
Big brands, little brands, emerging brands and ailing brands, I can turn my brain to all manner of comms. Long copy, short copy, witty copy or serious copy. Sales copy, inspirational copy, educational or reassuring copy.
It’s all shaped by the need and delivered quickly, diligently and within the right structure and rules.
Here are some examples of comms and content deliverables but I can help wherever words are needed.
Public Relations
- Press releases
- Press packs
- Features
- Blogs
- Case studies
- Press photography
Marketing Copywriting
- Websites
- Direct mail
- Brochures
- LinkedIn posts
- Infographics
- Customer letters and emails
Internal Comms
- Staff emails
- Newsletters
- SMS / WhatsApp
- Event invitations
- In-house magazines
Copy Editing
Tidying up, ensuring consistency of tense and tone of voice, improving grammar, correcting typos and syntax.
Social Media Content
Punchy and engaging social media posts and campaigns.
Copywriting and PR Training
Improving your staffs’ writing skills through online and in-person consultations and workshops.
Messaging, Strategy and Content Planning
Not to be confused with a ‘to do’ list, it’s the direction and infrastructure needed to ensure marketing is efficient and effective. I can take an objective view to help you understand where comms are needed and what you want to say.
Put simply, I’ll help you put in place a framework that supports the articulation of your brand.
Insight and Knowledge
Any good PR or copywriter can support any sector as we’re very good at research.
But having personal experience of a particular industry makes a difference and saves time. Over three decades I have worked with clients in the following areas:
B2B
- Commercial property
- Government development agencies
- Residential real estate
- Business parks
- Construction
- Facility services management
- Quantity surveying
- Management consultancy
- Waste management
- Renewable energy
- Cloud-based computing
- Asset management
B2C Products
- De’Longhi range cookers
- High-end garden furniture
- Sofas
- Double glazing
- Homewares
- Chocolates
- Interiors
-
Kitchen design
-
Fitted bedrooms
-
Lingerie
B2C Services
- Hotels, leisure and tourism
- Sport clubs
- Shopping centres
- Accountancy and law
- Financial services
- Universities
- Residential property
- Care homes
- Independent schools
- Dentistry and orthodontal
- Health and beauty
HOW I WORK
Words By The Yard
If only it was that simple. An inside joke amongst creatives, that design and copy can somehow be bought off the shelf, and by the length!
It’s why I don’t work on a cost per word basis. We’ll take a view on whether I’m a good fit and, once the brief is fully understood, my expertise is available on a project or retainer basis, on an hourly or daily rate.
The brief
It’s all about the brief. I’ll take time to understand not only what you require but what you need it to achieve.
Tone of voice
It’s important. It instantly, and literally, sets the tone of your brand or business, helping you connect with your audience.
Key Words
The wizardry of SEO! It’s actually pretty straightforward. Common sense coupled with online tools will ensure content shows and flows.
Delivery
It’s a two-way thing. I’ll present draft copy and we can discuss and tweak to the point of perfection.
CASE STUDIES
A little taste
Way too many examples to show so here’s a flavour of current and recent clients.
From an internationally renowned Italian cooker manufacturer, to a seriously impressive real estate developer in Oman, it’s a bite-sized sample of where my words have been put to good work.
Comms, PR and word-for-word coverage
Al Mouj Muscat, Oman
Supporting Good With Words from 2019 to 2023 on the communication agency’s retained B2B and B2C delivery of all external and internal PR and comms for Oman’s premier leisure and lifestyle destination.
From launching an oceanfront business park and various luxury homes developments, to announcing major regional and international tourism and golf sustainability awards, over 60 press releases were written and where coverage far exceeded client targets.
Read my blog ‘Making an impact in Oman’ and discover how working within an exemplary team of writers, great copy helped raise the profile of this equally exemplary Middle Eastern real estate success story.
Social media, PR and marketing copywriting
De’Longhi Range Cookers UK
Retained since 2016, helping this global brand connect with its UK audience and generate sales.
Using a confident and friendly tone of voice for all customer-facing comms I worked closely with De’Longhi’s Italian and UK HQs, crafting copy for both a consumer brochure and new website.
I established a key feature and format for customer case studies which help put these stylish, design-led products into the context of real British homes. And through on-going PR in leading interiors magazines, blogs and punchy social media posts, I continue to keep the De’Longhi range cooker story relevant and dynamic through up-to-date digital content.
TESTIMONIALS
In their own words
“I have been working with Bron since 1991. She is a superb B2B copywriter which I put down to her prep work – meticulous research to properly understand the client’s business – (no matter how complex) and, of course, her superb grasp of the English language. I know that what she will produce will be bang on the mark and this shows by our clients’ appreciation of her craft.”
Andrew Wood
Verano Marketing
“Bron is an excellent copywriter who supports our in-house sales and marketing team through compelling, well-written copy that is always on brand. From our new website and product brochure to ongoing social media content and national interiors magazines coverage, it’s great to have a professional on board who is also a team player.”
Andrew Mellor
De’Longhi Ranger Cookers UK
“Bron has helped articulate not just our offer but our point of difference within a highly competitive and rather traditional sector. By developing key messaging plus a tone of voice that reflects our hands-on approach, she has supported our growth and helped position us as the ‘go to’ contractor.”
Kevin Feldman
Uplands Construction
“Bron has consistently raised our profile through targeted media relations activity over a number of years, which is vital to our ongoing communications strategy.”
Lee Mogridge
Lambert Smith Hampton Commercial Property Consultants
“Our relationship with Bronwen began with her writing content for our new website. I’m impressed by how quickly she understood our business and through well-written, varied and creative LinkedIn content, as the stats show, she is clearly meeting the brief.”
David Gee
Chief Operating Officer, HG Technology Ltd
“Using a professional copywriter for our new website certainly helped in getting our message across. Working closely with us, Bronwen was able to get to the point and articulate our offer concisely using a confident, approachable tone of voice without losing sight of the technical aspects of the business.”
Christopher Pratt
Director, Waypoint Investment Management
CONTACT ME
All About the Buzz
Getting it right. Achieving press coverage. Crafting beautiful copy. Building great client relationships. Helping them stand out from the crowd. It’s the buzz that drives what I do.
If you’d like to work with me and benefit from my expertise, please get in touch. We can meet in person, online or engage in a good old-fashioned telephone call. It’s good to talk!
Call +44 07720 7753827 or +33 06 80 57 48 23
